William’s Optimal Dog Wild Boar 200g is a grain-free, high-protein meal made with premium ingredients. Low in carbohydrates and rich in flavour, it provides complete, balanced nutrition for dogs of all breeds and ages.

William’s Optimal Grain Free Lamb is a nutritious, high-quality pâté for dogs. Made with premium ingredients, it’s rich in protein, low in carbohydrates, and completely grain-free—perfect for supporting daily health and vitality in all dog breeds.

Delicious salmon & dill terrine from William's. This 80g cat meal is rich in protein and flavour, supporting digestion and daily vitality.

Tasty William's terrine with salmon and tomato for cats. Rich in nutrients and flavour, this 80g meal supports vitality and a healthy appetite.

Delicious William's terrine for cats with trout and salmon. Soft texture, rich in protein and flavour. Complete and balanced meal in 80g tray.

Complete wet food for kittens with salmon & herring. William's Junior supports healthy growth with high-quality proteins and essential nutrients. 190g pack.

Nutritious William's Optimal wet food with beef. Complete and balanced 200g meal to support your cat’s daily energy and health. Rich in taste and protein.

William's Optimal chicken recipe is a complete and balanced wet food for adult cats. High in protein, gentle on digestion, and rich in flavour. 200g tray.