Pro-White™ Grooming Powder is a unique grooming powder that has been specially formulated for fineness and softness, as well as for high brightness and high absorbability.

Cleans, texturizes and deodorizes
Brushes out easily – leaving the coat well groomed
Will not dull the coat, but leaves it well groomed
Absorbs excess moisture and oil
Essential for soiled urine wet coats
Effective on all breeds and colors
Contains no abrasives or harmful additives
Non-toxic, non-irritating, safeEnriches the Color and Natural Beauty of the Coat

Safe to use with topical flea and tick treatments. Recommended by top breeders and professional groomers worldwide.Cruelty Free.

Deep cleaning, conditioning, highlighting shampoo for all coat types and colors. Gentle, yet super rich, it leaves hair soft, shiny and manageable without depleting body. Adds body and fullness leaving hair shiny and smelling fresh with a new sophisticated fragrance. Great for dogs, cats, puppies, kittens and all companion and farm animals.

Golden Gel by Fraser Essentials gives relief to areas such as calloused elbows and tails, hot spots, clipper burn and other skin conditions to assist in moisturising, healing and promoting coat growth. Ingredients include Aloe Vera, Calendula, Vitamin E, Rosemary and Geranium Essential Oils.

he Groom Professional brand is fast becoming one of Europe’s favourite pet grooming brands and these shampoos are the driving force behind the brand’s success. All shampoos are manufactured in the UK and use top quality ingredients. Many natural extracts are used in the production of the shampoos to ensure a top quality finish. Most of the shampoos are designed with a specific need in mind, meaning there is something for every groomer and breed.

Bright White is our best selling dog shampoo, for the simple reason that it does exactly what it says, and is also one of the best-reviewed products as can be seen below. Contains a colour enhancer to help brighten the coat whilst removing stains and odours. It does not contain any harmful chemicals or bleach. Contains natural coconut oil will add conditioner to the coat and skin and reduce dandruff. Ideal for Bichons, Westies & Poodles. It's deep cleaning and has a mild coconut fragrance.

• Coat Type - White Dogs 
• Dilutes at a ratio at 10:1
• Contains no bleach or chemicals that will harm the coat or skin. 
• Gently cleans, while maintaining the natural moisture balance in both skin and coat.

Back in Black

More black contains a variety of ingredients that will enrich and enhance black or dark tones in the coat. Great for a whole host of breeds from Pugs to Schnauzers, to Newfoundlands. Keeps dark-coated breeds looking handsome and reduces the discolouration in sun-damaged coats.

Wait, there’s Even More!

This shampoo isn’t just a great colour enhancer, it’s also formulated to provide deep cleaning action. Makes light work of dirt, debris and grease to leave the coat soft, shiny and fresh. The inclusion of He Shou Wu extract helps to restore dull and lifeless coats to their former glory.

• Enhances dark coat tones
• Perfect for black or dark coated breeds
• Deep cleaning Formula
• Contains He Shou Wu extract
• Fresh Fragrance
• Dilutes 12:1
• Available in 450ml and 4 Litre

• Pre-wet coat
• Dilute 12:1 and apply to coat, gently working into a lather
• Leave in the coat for 5-10 minutes
• Rinse thoroughly
• Repeat if necessary

Sterling Silver Conditioner is the only whitening conditioner of it’s kind! This revolutionary formulation gives the coat a brilliant white shine and extreme moisturizing effect by K9’s unique optical Keratin and D-panthenol complex. Makes the coat easy to brush with a long lasting results and extremely short drying time. Dilutes up to 1/20 and is suitable for all animals and breeds, contains no bleach so may be used on multi coloured coats.

Sterling Silver Shampoo is an super effective whitening shampoo without bleaching but with superior cleaning and whitening effect through a revolutionary formulation that has the ability to clean and moisturize at the same time. Makes a snow white and glossy coat without dryness. Removes urine stains, dirt and yellowness. Gives great moisture balance and great shine with K9s optical Keratin and D-Panthenol complex

Show Dog Show White Shampoo

One of our most requested products is now available for the show breeder and groomer. Show Dog Show White shampoo is the ultimate whitening shampoo and contains Aloe Vera which moisturises and nourishes the upper layers of the skin boosting its moisture retains properties, this keeping it soft and supple. Polyquaternium 7 is an anti-static agent and film former.

Natural Brighteners and violet help to brighten white coats and reduce stains and yellowing. Panthenol Provitamin B5 actively penetrates the hair shaft and root giving long-lasting moisturisation, reducing hair tangling by smoothing the cuticle. The shampoo contains soap free coconut oil based cleansing system that effectively but gently cleanses the hair with lots of lather. Gentle enough to use regularly between shows or everyday in the grooming salon.

• For Show winning white 
• Dilutes 20:1 
• Gentle cleanser lots of lather

This natural deep cleaning shampoo revitalises the coat leaving it shiny and smelling fresh. Unique colour enhancing brighteners help restore the coat’s original colour. Contains glycerine and humectant to maintain the coat’s humidity and protect bathers’ hands. Suitable for all coat types and colours.